Thursday, May 9, 2013

Dues Ex Machina

Finally paid a visit to Deus Ex Machina in Venice(Los Angeles). Pretty great to see the bikes and boards and grab some coffee. Really well done retail space echoing the garages, surf shacks and club houses a lot of motorcycle and surf enthusiasts will be reminded of when they see it. The goods are high quality but on the spendy side and it didn't have the same feel of openness one typically gets in the non-retail version of these settings but that's just it, retail. It actually feels close enough to something not designed to sell clothes and bikes that it's borderline off putting. In this case though, other than the tension it causes, that's likely a mark of successful planning. I'd almost prefer it being more like a store than what it is for that reason but the locals seem to like it and they sell a lot of very cool stuff.

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